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Majors

Accountancy and Analytics

Offered on all campuses and online
The objective of the baccalaureate program in accountancy is to provide students with accounting and business knowledge that will serve as a basis for careers in industry, government, non-profit organizations and public accountancy.

Advertising

Offered on Tampa campus
The advertising major in the Muma College of Business is unique in that it is a collaborative effort of the Zimmerman School of Advertising & Mass Communications in the College of Arts and Sciences and the School of Marketing and Innovation in the Muma College of Business. The major complements an existing advertising track in the mass communications major and provides students the opportunity to combine the aspects of advertising with crucial business skills.

Artificial Intelligence and Business Analytics

The artificial intelligence and business analytics major provides the skills and knowledge necessary to enter the rapidly changing world of business which relies on artificial intelligence and analytics to conduct daily operations. This unique degree program is currently the only undergraduate federal STEM program within the ¹ú²ú¶ÌÊÓƵMuma College of Business.

Business Analytics and Information Systems

Offered on St. Petersburg and Tampa campuses
The business analytics and information systems major emphasizes the skills and knowledge necessary for business and data analytics, information systems development and support positions in both business and non-business organizations.

ENTREPRENEURSHIP AND INNOVATION

Offered on St. Petersburg and Tampa campuses
A major in entrepreneurship is targeted toward those interested in the possibility of self-venturing or who may someday work in an entrepreneurial firm. Graduates will be prepared to  to work in management positions within high-growth, innovative firms or to take their own idea to market. This is an interdisciplinary program.

Finance

Offered on all campuses
The finance major provides a broad-based, analytical program for students anticipating a career in the management of both large and small organizations. Finance provides a good background for students seeking general careers in business.

GLOBAL BUSINESS

Offered on St. Petersburg and Tampa campuses
The global business degree provides students with the knowledge, skills and experience necessary for successful careers in the worldwide business environment. Graduates will learn about international business and the concentrations in one of the functional areas of business (finance, management, marketing, and business analytics and information systems) round out the program.

HOSPITALITY MANAGEMENT

Offered on all campuses as a hybrid program
The bachelor's degree in hospitality management, from the School of Hospitality & Tourism Management, prepares graduates for global leadership positions in the hospitality industry through foundational knowledge of hospitality operations and experiences that develop critical thinkers who promote diversity, ethical responsibility, lifelong learning and community engagement.

INFORMATION ASSURANCE & CYBERSECURITY MANAGEMENT

Offered on all campuses as a hybrid program
The information assurance and cybersecurity management major provides students with the necessary skills in management of cybersecurity across a wide variety of business functions, including risk management, incident business response, and cybersecurity analytics with a strong rooting in ethics.

Management

Offered on all campuses
The undergraduate major in management prepares students to manage and lead all aspects of organizations. It also prepares students for graduate study in business and other fields.

Marketing

Offered on all campuses
Marketing majors find career opportunities in a wide variety of diverse and dynamic industries. The marketing curriculum has been designed to prepare for specific marketing-related jobs in general marketing and branding, professional sales, product management and marketing research.

Personal Financial Planning

Offered on St. Petersburg and Tampa campuses
The bachelor's degree in personal financial planning concentrates on the analysis of personal financial data and the economic climate to prepare recommendations in the client’s best interest. The program examines professional issues in financial planning, including ethical considerations; regulation and certification requirements; written and oral communication skills; and professional responsibility.

RISK MANAGEMENT & INSURANCE

Offered on all campuses (Tampa and St. Petersburg to be added in 2024-25)
The risk management and insurance major provides students with the knowledge necessary to manage the impact of risk and uncertainty upon people, businesses and society. It provides a broad based, analytical program for students anticipating a career in property casualty insurance, corporate risk management, or life/health insurance.

Supply Chain Management

Offered on Tampa campus
The supply chain management major equips students with the knowledge and skills needed to pursue careers in the supply chain industry. The major comprises the business activities required to get products to customers – from the time raw materials are extracted through production to distribution to customers and managing returns.