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The Baldwin Group

is an independent colleague-centric and entrepreneurial-led insurance advisory firm fueled by relationships, powered by people, and exemplified by its colleagues’ ability to deliver tailored insurance and risk management insights and solutions to clients (individuals, families, and corporations).

Its services include commercial risk, personal risk, employee benefits, and retirement plans, Medicare, surety, wholesale, and specialty programs. The firm has a deep commitment to its stakeholders, including clients and its colleagues, and as evidenced by this gift, future colleagues as well. Firm leaders want The Baldwin Group to be the go-to resource for risk management and insurance protection and counsel, a transcendent brand that is a leader in colleague and community engagement.

The firm’s vision is guided by its Azimuth. The Azimuth serves as The Baldwin Group’s True North for everything it does, it is embedded in the culture and enables it to align its purpose, vision, core values, language and promises to their stakeholders.

Comprised of passionate, smart, driven, technology-enabled entrepreneurs, The Baldwin Group connects its partners to a network of collaborative like-minded individuals and partner firms to deploy best- in-class resources and capital in order to drive organic and partnership growth and provide solutions to workplace challenges.

Cofounded by Lowry Baldwin, Trevor Baldwin, Laura Sherman and Elizabeth Krystyn in 2011, The Baldwin Group is comprised of firms and fellow entrepreneurs from across the nation and is continually ranked as a Best Place to Work by industry publications and recognized as an outlier for organic growth.

Lowry Baldwin is a fourth-generation Tampanian with deep ties to the community. The Baldwin family includes several ¹ú²ú¶ÌÊÓƵalumni, including sons Keenan and Hannibal Baldwin and daughters-in-law Emily Hecker Baldwin and Dr. Erin Baldwin.

Trevor Baldwin is a Tampa native and is passionate about numerous community and service initiatives in the area.

Elizabeth Krystyn earned a finance degree and her husband, Rick Fueyo, earned a marketing degree, both from USF. Krystyn’s youngest son is a freshman in the honors program at the ¹ú²ú¶ÌÊÓƵMuma College of Business.

Laura Sherman resides in the Tampa Bay area, is on the board of several local organizations, and participates on industry boards.

In 2022, following a $5.2 million gift from the company and the Baldwin family.