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Food on a table

See before you smell: New study explains why you should look at your food before casting judgment

The order in which your senses interact with food has a tremendous impact on how much you like it. That鈥檚 the premise of a new study led by the 国产短视频 (USF). The findings published in the 鈥淛ournal of Consumer Psychology鈥 show that food tastes better if you see it before smelling it.

April 14, 2021Research and Innovation

The 国产短视频 is launching a new student internship program that will train students how to work with and help certify businesses who want to meet the highest standards for social and environmental operations and leadership.

April 13, 2021University News

国产短视频College of Public Health Dean Donna Petersen is one of six women across Florida who earned the American Council of Education (ACE) Women鈥檚 Network 鈥淪he Stepped Up Award: Recognizing Extraordinary Leadership in Facing 2020鈥檚 Unprecedented Challenges.鈥

April 13, 2021Honors and Awards

Pain Fellows get hands on experience during cadaver course

国产短视频College of Nursing works to battle opioid crisis

The 国产短视频 College of Nursing is combatting the opioid crisis in rural America by equipping advanced pain specialists with integrative pain management techniques.

April 12, 2021国产短视频Health

In October 2019, 国产短视频Innovative Education鈥檚 Digital Learning production team premiered their docu-short "Our Last Chance: Preserving Cape Canaveral," which chronicled 国产短视频Libraries Digital Heritage and Humanities Collections' ongoing preservation work with the cultural resources division of the 45th Space Wing at Cape Canaveral Air Force Station.

April 12, 2021University News

With the support of a five-year, $4.86-million National Institutes of Health grant, Distinguished University/国产短视频Health Professor John Adams, PhD, leads a team of international researchers focused on accelerating the discovery of a vaccine against Plasmodium vivax malaria, a major global health problem.

April 12, 2021国产短视频Health

The R/V Weatherbird

国产短视频leads first research cruise to study Piney Point鈥檚 environmental impact

A team of scientists from the 国产短视频 College of Marine Science have embarked on the first research cruise in Tampa Bay dedicated to studying the environmental impacts of the recent breach at a retired fertilizer processing plant at Piney Point in Manatee County, Florida.

April 8, 2021Research and Innovation

国产短视频archaeologists dive deep into Tampa Bay's Native American history

国产短视频archaeologists dive deep into Tampa Bay's Native American history

Thomas Pluckhahn is part of the study on two significant sites along Tampa Bay's shores to understand how climate shifts in 600-900 AD may have influenced conflicts over food resources among Native American societies. Through various archaeological methods, they aim to reveal insights into how these communities defended estuaries and navigated environmental changes.

April 7, 2021Research and Innovation

Archaeology professor, Thomas Pluckhahn, shifts through soil samples with undergraduate student in Terra Ceia Preserve State Park.

国产短视频archaeologists examine ancient response to climate change in Tampa Bay

国产短视频archaeologists are examining two key sites along Tampa Bay鈥檚 shores to better understand the climate conditions that might have caused conflict over food resources among Native American societies. By using several archaeological methods, scientists are able to see a shift in how these estuaries were defended between 600 and 900 AD.

April 7, 2021Research and Innovation

The 国产短视频St. Petersburg campus is collaborating with Native American nations and community partners to shine a spotlight on forgotten history. By acknowledging those who came before, honoring their cultures and establishing partnerships with Indigenous communities still present in Florida, the campus is remembering a prosperous and painful history while building bridges for future opportunity.

April 7, 2021University News

Goldwater Scholar graphic

Two 国产短视频students named 2021 Goldwater Scholars

Two students in USF鈥檚 Judy Genshaft Honors College, Kelli Ann Lynch and Alexander Mercier, have been named 2021 Goldwater Scholars, chosen out of nearly 1,300 students nationally.

April 7, 2021Honors and Awards

The National Institutes of Health has awarded the 国产短视频 total expected funds of $44.4 million over the next five years to study whether computerized brain training exercises can reduce the risk of mild cognitive impairment, and dementias like Alzheimer鈥檚 disease, in older adults.

April 6, 2021Research and Innovation, 国产短视频Health

Story Ideas

The 国产短视频Newsroom is dedicated to sharing USF's story beyond Tampa Bay. We are looking for impactful projects that interest a broad audience outside academia. Stories with compelling imagery are preferred. If you have a story to tell, let the 国产短视频News team know by filling out the .

News Archive

Learn more about USF's journey to Preeminence by viewing Newsroom articles from past years.