Job hunters, we know it鈥檚 tough out there. Unemployment has soared to record levels, which is scary enough. On top of that, your typical means of networking (in-person events, career fairs) are no longer an option. Social distancing is crucial to prevent the spread of COVID-19. But it鈥檚 awfully hard to impress recruiters when you鈥檙e confined to your house. Or is it?
Thanks to social media, you can build your brand, increase your industry knowledge,
and network with potential employers 鈥� all without leaving the safety of your couch.
Smart job seekers have always known how to use their online presence to maximize opportunities.
We鈥檒l show you how. Get started with these 9 tips for optimizing your social media profiles for employment.
Know Your Resources
To have an online presence, you need to have the resources to get online.
- Some internet providers are during the COVID-19 pandemic.
- 国产短视频students may be eligible to receive a loaner laptop. To learn more, contact libraryservicesdesk@usf.edu.
Evaluate Your Online Presence
This is a great time to analyze your social media presence. Do you have profiles on
LinkedIn and Handshake? How does your Instagram represent you? Let鈥檚 take a look.
LinkedIn is where you create a professional identity.
鈥淚 see it as a way to build your brand,鈥� says Amanda Peters, employer relations coordinator
at 国产短视频St. Petersburg. 鈥淓verything that you do, keep it within that brand because
that鈥檚 really how you start to get recognized as a professional.鈥�
Handshake
After LinkedIn, Handshake is 鈥渢he next best platform鈥� for networking and engagement,
says Peters. If you are a student or a recent graduate, you may have access to a free
Handshake account. Take advantage of the chance to connect with employers and peers,
browse job postings, and upload your r茅sum茅 and cover letter.
Create a professional Instagram account (separate from your personal one) where you can showcase your talents. 鈥淚 would say that that鈥檚 a great way of marketing yourself,鈥� says Peters.
What do you post on a professional Insta? Is it all photos of briefcases and Excel sheets? Nope. You can have way more fun with it, even if your job doesn鈥檛 translate easily to images:
- Demonstrate that you鈥檙e an engaged employee. For example, do a Throwback Thursday post about your team鈥檚 volunteer day.
- Use live videos and polls to share your industry expertise. 鈥淵our knowledge of the
profession is so key to so many other people,鈥� says Peters. Keep it timely, and think
about what issues may be facing people in your community. 鈥淔or tax season right now,
there鈥檚 so many people who have questions about their taxes,鈥� says Peters. If you鈥檙e
an accountant, you can ask followers, 鈥淲hat do you want to know about filing your
taxes?鈥�
Build Your Brand
We鈥檝e been talking about how you should build your brand. But what does that mean?
Peters breaks your brand into five categories: image, biography, content, engagement,
and recommendations.
Image
Does your headshot look professional? What message does your cover photo convey?
Keep your brand identity consistent by using the same headshot across all platforms,
suggests Kelli Burns, associate professor at 鲍厂贵鈥檚 Zimmerman School of Advertising
& Mass Communications and author of Social Media: A Reference Handbook.
Biography
What does your profile say about you? Make sure you have a professional summary that
communicates your experience and skills.
Content
Show potential employers that you鈥檙e passionate about your chosen profession by sharing great content:
- Post about a project you鈥檙e completing.
- Link to industry-related articles and include your commentary. (Just make sure you only share information from a reliable source. This video series will help you hone your fact-checking skills and ensure you鈥檒l be known for posting reliable, high-quality content.)
Keep in mind that LinkedIn also tracks the actions you take on the platform: 鈥淎ny
little engagement piece, down to clicking on the 鈥榣ike鈥� button, reflects on your profile
under the activity section,鈥� explains Peters.
Engagement
LinkedIn lets you send invites to professionals in your field. When you invite someone
to connect with you, take the time to write a personal message. That increases the
odds they鈥檒l accept.
Recommendations
After you鈥檝e finished a job, internship, or research project, you can ask your colleagues
for a recommendation on LinkedIn. Remember to give recommendations, too: It shows
potential employers that you鈥檙e a team player, says Peters.
Be Yourself
Does being professional mean you have to erase your personality? Of course not. If you have a passion 鈥� whether it鈥檚 a love of art, coffee, or the Tampa Bay Rays 鈥� share it on your social media, suggests Burns. 鈥淎s much as you can build your brand as somebody who is not only an aspiring professional in a certain field, but somebody who also has a passion outside of work, can help people remember you better.鈥�
Just make sure your hobbies represent you well. Before posting anything, ask yourself:
- How would I feel if a recruiter saw this?
- How would this content represent my current or future employer?
- Is there anyone who may be offended by this?
Go ahead and post a photo of that van Gogh exhibit. But save photos of that boozy
brunch for your private account (or better yet, don鈥檛 post them at all, since 鈥減rivacy鈥�
is an illusion online).
Expand Your Expertise
Right now, the job market is complicated. With the spread of COVID-19, employers are
trying to switch staff to remote work and assess any threats to their organizations.
For some industries, 鈥渁 lot of hiring is kind of on the back burner,鈥� Peters explained.
If you鈥檝e applied for a job and haven鈥檛 heard back, be patient. Follow up in two to
three weeks with the recruiter or hiring manager. Meanwhile, you can do two key things.
1. Conduct Informational Interviews
Informational interviews aren鈥檛 about landing a job. They鈥檙e designed to help you learn more about a profession. What鈥檚 the best part of this career? What鈥檚 the worst? What skills are needed to succeed? What鈥檚 a typical career path?
Reach out to a professional in the field and request an informational interview. Make sure you communicate:
- Who you are: 鈥淚鈥檓 a recent graduate from the 国产短视频鈥檚 journalism program.鈥�
- Why you鈥檙e reaching out: 鈥淚鈥檓 interested in pursuing a career as an environmental journalist, and I appreciated the Tampa Bay Times article you wrote about the effect of climate change on Florida mangroves. That is exactly the kind of work I鈥檇 like to do.鈥�
- What the professional can do for you: 鈥淲ould you be willing to set up an informational
interview with me so I can know what to expect from a career in environmental journalism?鈥�
2. Engage in Professional Development
鈥淧rofessional development during this time, I think, is huge 鈥� making yourself more marketable for when hiring picks back up,鈥� Peters says.
- offers more than 15,000 courses, which anyone affiliated with 国产短视频can access for free.
- 鲍厂贵鈥檚 Office of Corporate Training and Professional Education has switched all programs to a live online format, so you can advance your career goals while safely social distancing.
Keep your profiles updated with any new certifications. For example, 鲍厂贵鈥檚 Office
of Corporate Training and Professional Education offers digital badges that you can
add to your LinkedIn profile.
Think Outside the Box
Yes, your usual networking events have been canceled. But you can get creative with
virtual opportunities:
Join Virtual Career Events
Have you considered participating in a virtual career fair? Hosted by entities such as schools, state employment agencies, or trade associations, virtual career fairs connect employers and job searchers by 鈥渦sing chat rooms, teleconferencing, webcasts, webinars and/or email,鈥� explains this . You can also participate in a networking event hosted by your school through Handshake.
Before participating in any online events, get prepared:
- Register in advance so you can research employers who will be attending.
- Make sure you know how to join the event so you鈥檙e not scrambling at the last minute.
- Check your technology. Know how to mute/unmute your mic and how to turn your camera
on and off. 鈥淎ll of those things can seem very minor, but they make a huge difference
when you go to actually attend the virtual event,鈥� explains Peters.
Create a Video R茅sum茅
Since you may not be able to meet a recruiter in person, consider creating a video r茅sum茅 you can feature on your profiles.
A video r茅sum茅 鈥渃onveys your personality in a way that no written r茅sum茅 can,鈥� explains this . Just keep these tips in mind:
- Look like a pro. Ensure your video has good lighting, a professional background, and clear audio.
- Prepare. 鈥淵ou would definitely want to go in rehearsed, knowing what you鈥檙e going to say,鈥� says Burns. But keep it relaxed and natural: 鈥淥f course, you don鈥檛 want to sound like you鈥檙e reading something word for word.鈥�
- What do you want to say? Your goal is to 鈥渆xpress what benefits you鈥檒l provide the company, as well as your goals, skills, and accomplishments,鈥� explains this article in .
- Keep it short and sweet: Under two minutes, says Burns.
- Assess. Ask a trusted colleague to give you feedback.
Be Resilient
Yes, it鈥檚 tough out there. But don鈥檛 give up. Now is the time for resilience and persistence, says Peters. 鈥淵ou just have to keep pushing forward and advocating for yourself.鈥�
Remember that we鈥檙e here to help.
If you鈥檇 like to learn more about how social media can further your career, explore our posts:
- 鈥淗ow to Leverage Social Media for Better Career Opportunities鈥�
- 鈥淗ow Job Seekers Can Use Social Media to Evaluate Potential Employers鈥�
- 鈥淗ow to Grow Your Professional Social Network (Without Being Annoying)鈥�
If you鈥檙e interested in professional development, check out 鲍厂贵鈥檚 Office of Corporate Training and Professional Education website, or contact us at 813-974-0950.