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Public transportation agency sees boost in ridership following ¹ú²ú¶ÌÊÓƵeye-tracking research

The Center for Marketing and Sales Innovation in the Muma College of Business was part of an interdisciplinary team of researchers at ¹ú²ú¶ÌÊÓƵwho collaborated with the Florida Department of Transportation to improve marketing campaigns aimed at boosting commuter ridership on trains.

January 4, 2023Business News, Research and Innovation

Digital kiosks and a shaky economy have fueled an explosion in tipping, according to Dipayan Biswas, a marketing professor at the ¹ú²ú¶ÌÊÓƵ.

December 27, 2022Business News

Largest private flood insurance company partners with the ¹ú²ú¶ÌÊÓƵ Customer Experience Lab – St. Petersburg for third consecutive year to gather consumer perceptions and attitudes towards flood insurance

December 21, 2022Business News

The ¹ú²ú¶ÌÊÓƵ Muma College of Business has one of the top entrepreneur programs in the country, according to a new report.

December 16, 2022Business News, Entrepreneurship

¹ú²ú¶ÌÊÓƵbusiness students end Fall ’22 sales competition season strong

As another semester closed on the student sales competition season, business students finished with sharpened skills in networking, prospecting, and completing the sale.

December 13, 2022Business News

During the pandemic, many workers got used to working long hours. That’s not good for anyone.

December 13, 2022Business News

USF’s Steve Diasio makes Poets&Quants’ 2022 Top 50 undergraduate business professors list

Steve Diasio is known for his expertise in corporate innovation and his students rave about his originality in creating relevant, engaging, and transformative classroom experiences.

December 12, 2022Business News, Entrepreneurship, Honors and Awards

Danylo Solomentsev knows that graduating from the ¹ú²ú¶ÌÊÓƵ is a milestone in his life.

December 10, 2022Business News, Spotlights

Graduation day at the ¹ú²ú¶ÌÊÓƵ will be extra special for a marketing student who overcame challenges from the pandemic and impacts from the war in Ukraine.

December 9, 2022Business News, Spotlights

He’ll be the first to tell you — Danylo Solomentsev is a hard name to pronounce if you’re not Eastern European.

December 9, 2022Business News, Spotlights

Supply Chain Innovation Lab projects address Florida’s freight and logistics network

Researchers with the ¹ú²ú¶ÌÊÓƵ Supply Chain Innovation Lab at the Muma College of Business have completed two sister projects aimed at helping to improve the state’s freight transportation and logistics network.

December 8, 2022Business News, Research and Innovation

You’ve heard of inflation and shrinkflation but how about tipflation? It seems like more businesses than ever are expecting tips these days.

December 2, 2022Business News