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Coffee spurs people to buy needless stuff, a study says. That could be a good thing.

June 30, 2022Business News, Research and Innovation

A new study from researchers at the ¹ú²ú¶ÌÊÓƵ offers entrepreneurs some savvy sales advice: when pitching to investors for funding, a high-octane product pitch with great enthusiasm is a double-edged sword.

June 30, 2022Business News, Entrepreneurship, Research and Innovation

There’s something to be said for subtlety when it comes to pitching new investors.

June 29, 2022Business News, Entrepreneurship, Research and Innovation

A new study from ¹ú²ú¶ÌÊÓƵsuggests that people who drink caffeinated coffee while they shop will spend 50% more than the people who don't.

June 29, 2022Business News, Research and Innovation

Bad news, coffee lovers. Turns out filling up on caffeine before your next shopping trip could make you spend… quite a latte.

June 29, 2022Business News, Research and Innovation

A new study offers entrepreneurs some savvy sales advice: When pitching to investors for funding, a high-octane product pitch with great enthusiasm can be a double-edged sword.

June 29, 2022Business News, Entrepreneurship, Research and Innovation

It turns out that drinking coffee will unlock Feedback’s wallet faster than rumours of a hot new crypto offering.

June 29, 2022Business News, Research and Innovation

A new university study finds drinking caffeinated coffee leads shoppers to spend more and purchase more impulse items.

June 28, 2022Business News, Research and Innovation

Caffeine doesn't just stimulate the senses; it can stimulate a person's impulsiveness when it comes to shopping, according to researchers from the ¹ú²ú¶ÌÊÓƵ.

June 22, 2022Business News, Research and Innovation

It may be best to avoid the coffee shop when you're feeling spendy.

June 22, 2022Business News, Research and Innovation

Don't drink coffee before going to the mall. You've been warned.

June 21, 2022Business News, Research and Innovation

Coffee’s effect on my budgeting abilities is… not great. I don’t know exactly how much I spend on coffee and/or coffeemaking accessories because I’m frankly too scared to know the truth.

June 21, 2022Business News, Research and Innovation