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Juan Harraca

Visiting Assistant Professor of Instruction
harracaj@usf.edu 
Campus: Tampa
Room: BSN 3409
Phone: 813-974-2596

Juan Manuel Harraca is a visiting assistant professor of instruction in the School of Marketing and Innovation. He teaches upper-level sales, marketing and strategy courses in undergraduate and graduate levels.

His research focuses on how firms can evolve their maturity in formulating and executing their marketing strategy. To do so, Harraca has developed a marketing strategy maturity model framework intended to be applied to firms of any size, industry, and geography.

Harraca also is a bachelor's of business administration graduate from Universidad Austral, Argentina, and he holds an MBA from ESE Business School, Universidad de los Andes, Chile, where he has served as adjunct and assistant professor since 2017. Harraca is a seasoned executive, business consultant, and business strategy professor with over 20 years of experience in Latin America, with extensive experience in both B2B and B2C environments. After a strong track record in the industry, he now serves as a professor, advisor, and board member.

He is a Doctor of Business Administration candidate at the ¹ú²ú¶ÌÊÓƵ, Muma College of Business.

Teaching

• GEB 4890 – Strategic Management and Decision Making
• MAR 3400 – Professional Selling
• MAR 4403 – Sales Management
• MAR 6816 – Marketing Strategy

Research

• Harraca, J. M. (2023). Assesing Marketing Strategy: Towards an integrated Maturity Model. Muma Business Review, 7, 107-120.