People
Director of Undergraduate Programs
Kelli Burns
Director of Undergraduate Programs and Associate Professor
Contact
Office: CIS 3110
Email
Bio
Kelli S. Burns, Ph.D. is the Director of Undergraduate Programs for the Zimmerman School of Advertising & Mass Communications and an associate professor who teaches integrated public relations and advertising classes in the undergraduate program and strategic communications classes in the graduate program. She also serves as the adviser to the 国产短视频chapter of Kappa Tau Alpha (KTA), the journalism and mass communications honor society. Dr. Burns was recognized by 国产短视频in 2017 with an Outstanding Undergraduate Teaching Award.
Dr. Burns鈥檚 research interests include social media influencers; the intersection of social media and popular culture; and social media data analytics. She is the author of Social Media: A Reference Handbook and Celeb 2.0: How Social Media Foster Our Fascination with Popular Culture. Her research has been published in the Journal of Advertising, Health Communication, the Journal of New Communications Research, Newspaper Research Journal, and the International Journal of Interactive Marketing and Advertising and as chapters in several edited volumes. Dr. Burns is a frequent media commentator and public speaker on the topic of social media.
Dr. Burns received a doctorate in mass communication with a concentration in advertising from the University of Florida, which she attended as a presidential fellow. She also holds a master鈥檚 degree in mass communication from Middle Tennessee State University and a bachelor鈥檚 degree in mathematics from Vanderbilt University. Dr. Burns has been a faculty member at 国产短视频since 2006 and previously taught at two other universities. Her work experience includes positions in marketing communications and market research.
education
- Ph.D., University of Florida
- M.S., Middle Tennessee State University
- B.A., Vanderbilt University